Vineyard Culinary Institute
This local Culinary School is now generating 100% of its enrollees from Facebook Advertising that only need to be run during enrollment season.
Vineyard Culinary Institute is a fully-equipped with state-of-the art kitchen facility, professional chef instructors and a collaborative student-team environment. The perfect recipe for a successful career springboard in the exciting culinary industry. Vineyard Culinary Institute’s Certificate Program prepares a student for a career as a banquet chef, pantry cook, assistant production manager, saute cook, dining room host or server, or catering chef.
These are offerings that truly add value to someone who wants start a career in the culinary industry. The problem lies with competition and the need for VCI to standout in a crowded marketplace of culinary schools in Cagayan de Oro City.
VCI has invested in advertising platforms like billboards and flyers but the owners have sought for a marketing solution that provides optimized delivery and accurate delivery tracking where they are able to see where their marketing budget is spent and how far the budget reaches.
Generated via Facebook Ads
Unique Messages Started
Initially when Vineyard College started we depended on traditional marketing / advertising medium: newspaper, radio, and posters around the city. As of now we focused our marketing efforts and budget on Facebook Ads because I find it more effective when it comes to reach. Unlike newspapers where the reach is limited by the paper’s low subscription.
Ever since we started promoting our culinary course via facebook ads with Reso Marketing Solutions, we generated more students and they have confirmed that they saw us through facebook.
I highly recommend using Facebook Advertising to other businesses. In this day and age, everyone has access to the internet and most of them have personal Facebook accounts. Whatever it is that you ant to put out there, the potential reach is limitless. I will surely use Facebook Ads as a staple tool in marketing not only the current businesses that I have but also for future businesses to come.